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YOUR BRAND IS THE SOUL OF YOUR BUSINESS

A hard-hitting logo and a great brand won't make you successful alone. But a great brand will definitely ensure that you have the opportunity to advance and prosper in your market and grow your business faster.

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A GREAT BRAND PROBABLY WON’T MAKE YOUR COMPANY SUCCEED ALONE BUT IT SURE WILL MAKE YOUR BUSINESS EVOLVE AND THRIVE

Truthfully, a great logo and brand won’t make you succeed alone. But a great brand will for sure gives you the ability to move forward and thrive in your market and also grow your business faster. Always remember that your logo is the face of your business. In business making a great first impression is crucial to succeed and with a great logo, you can rest assure that you will make a great first impression.

Your brand is the personality of your business. It defines the way your business interacts with your  potential clients and customers. A great brand will always keep the conversation going with your customers and having a great ongoing conversation with your customers and prospects is crucial to keep the momentum going. When you keep the conversation going with your customers base, they will be attracted to your website or retail locations and your sales figures will rise.

I have two great examples for you. Two great brands that without their brands and logo would not be where they are right now. The two examples are NIKE and APPLE. What comes to mind when the name NIKE is mentioned? Great products, great advertising and an ongoing conversation about athletic excellence with their base of clients. The same can be thought of when you think of APPLE but for the personal computer industry.

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THE MOST POWERFUL BRAND-BOOSTING SECRET ONLY A HANDFUL OF DESIGNERS KNOW AND APPLY

What do all great brands have in common? Think about it… Nike, Apple, Google and the list goes on and on. All these great brands have one characteristic in common. One thing that separates them from the rest of the mediocre brands and logos. Just compare a brand like Nike with your local restaurant that the brand jus sucks…

I’ll give you a hint. Great brand stands out with simplicity.

When designing a logo, you should aim for one very distinct feature. For example:  The Nike logo’s main distinction is the swoosh and that is the only distinction there is. A very simple form that represents one thing which is “movement.”  For the Apple logo, the distinction is the bitten APPLE icon. Remember that a great logo should have one distinct feature and one only. Don’t over do it is the advice I would give new designers.

The brand-boosting secret is the simplicity of the logo. In the design industry, we call it KISS (keep it simple stupid). Yes, that’s it the simplicity rules in design. When you apply this very simple rule to brand building and logo design, everything comes together to make a great brand.

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SOME BRANDS WE HAVE HAND-CRAFTED THAT STANDOUT LIKE CRAZY.

A strong brand is not necessary to succeed, but it is essential to progress. You see a strong brand and logo is the face and soul of your business. Why do you think that Nike is so popular,  for sure their marketing, advertising and products are out of this world but without the “SWOOSH” they would not be where they are right now? They would not be dominating the athletics apparel and sneakers industry like they have for the past 30 years. You need the whole package to succeed and a great logo and brand are an essential part of the whole package. We can help you with everything you need to succeed. We provide you the FULL PACKAGE  From digital marketing to social media and paid advertising to crafting a winning logo and brand and a coherent message and ongoing conversation with your target market.    You can trust THE HULK® to crush it for you and your business.

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